Aug 14

Sneak Peek Advertising Firms of India as of Today

Posted in Advertising

As all industries and sectors are globalised today, advertising is also not untouched.  The strategies are changed, methods are changed. Indian agencies are fats adopting global trends of advertising. In such scenario, the multinational companies seem to be reaping the benefits of global presence; yet Indian companies are not lagging behind. Many of them have carved a niche for themselves in some particular area of advertising.  Though Mumbai continues to be the major advertising hub of this country, Delhi and NCR has a number of agencies.

is an international advertising, public relations and marketing agency established in 1948. This New-York-based firm operates in 125 countries across the world, with its Indian operation centre—Ogilvy Advertising—in Mumbai. The O&M network offers services to countless Fortune Global 500 companies across the world.

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Oct 28

Engaging The PPC Advertising

Posted in Advertising

Engaging in pay-per-click (PPC) advertising has its own benefits and drawbacks. But what exactly is PPC advertising and what it can do to your business?

Business nowadays is doing different kinds of austerity measures when it comes to advertising their products and services. This is because of high rates of placing ads on print and on television. But there is a fast growing approach that businessmen can utilize to bring their services closer to the people and that is through Internet Marketing.

One tool that is causing internet marketing popularity is PPC advertising. This is a technique used in search engine marketing that requires one to pay a fee every time someone clicks an ad on your website. Usually this placement is done through a bidding process. If you are a top bidder for your keywords/phrases, you are sure to be on the number one spot on all search engines.

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Apr 15

What You Need To Know About International Advertising

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WHAT IS INTERNATIONAL MARKETING?

International marketing is simply the application of marketing principles to more than one country. However, there is a crossover between what is commonly expressed as international marketing and global marketing, which is a similar term. For the purposes of this lesson on international marketing and those that follow it, international marketing and global marketing are interchangeable.

At its simplest level, international marketing involves the firm in making one or more marketing mix decisions across national boundaries. At its most complex level, it involves the firm in establishing manufacturing facilities overseas and coordinating marketing strategies across the globe.

DEFINITION OF INTERNATIONAL ADVERTISING

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Jan 15

The Other Technique Advertising Provide By Newspapers

Posted in Advertising

Newspaper advertisements are as old as advertisement itself. Although, it’s an age-old method of advertisement, it still receives the same response and is highly successful. Both small and large businesses still choose this method to promote their products and services. Ask them and nearly hundred percent advertisers would select newspapers as their primary advertise medium.

In spite of registered decline in newspaper circulation numbers and advertisements featured in a newspaper, they are read by millions of people at their breakfast table. The rate of increase in price to place advertisements in newspapers is climbing rapidly when compared to radio, television and billboards. The main aim should be to get the desired attention from the advertisement and out do the competitor. Various factors should be considered and measures should be taken to ensure success, while keeping the cost low.

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