"People don't buy what you do. They buy why you do it." - Simon Sinek.


There is the constant debate about what personal device is better: iPhone or Android.

A similar debate can be found in pitting Disney Parks vs. Universal Parks. What is better? What provides more value? Is it Disney? Is it Universal?

Simply answering "It all depends on what you are willing to pay" is the wrong answer.

I know the right answer has something to do with this concept:

"People don't buy what you do. They buy why you do it." - Simon Sinek

In the end it has nothing to do with what is "better" or what provides the most "value".

These are very silly questions since we know that the answers can only be subjective. How can we get an honest objective answer to this type of question? By asking the correct question to begin with.

It all has to do with the "why". It is trying to answer the better question of "Why is it that I prefer one thing over the other? And does it matter?"

I think it does matter.

I'm going to think about this for a bit.

  • Joey D